SVG. That is all we are hearing. Scalable Vector Graphics. So whose got it and who doesn’t? The four vendors we saw, Quative, Espial, Industria and Dreampark all were showing on the Motorola stand. Browsers seem have dropped from the heirarchy of importance even though we know they are stil there – but the issue is where is the browser for SVG? We met one last night at the ink party – Ekioh – but not much was said, very tight lipped yet but we hear that this company is in stealth mode publically but in private they are in bed with a few heavy hitters.
Now, we won’t get technical, but out of the four, Dreampark and Quative looked the best – meaning that they looked like the way that a consumer would want to manipulate or use his EPG. I mean the way that they are using applications on their computer — and to take that one step further, we mean in the way that htey are manipulating content via social networking applications and that fabulous iPhone layout. Consumers are moving around at light speed today on their mobile devices and computers and to us, the sooner that IPTV adopts a similiar interface that faster the adoption will be and then we can really get that nifty stuff they all have been promising.
Motorola told us that Espial was using a propriatary technology like SVG, but the three others were showing pure SVG and illustrating the graphic difference between what SVG an do versus HTML. It’s quite dramatic. Go by and see it. Check out the transparency feature of Dreampark – really, check it out!
1 Comment
September 15, 2008 at 11:20 am
SVG rules indeed.
Not ‘just’ in TVs.
See http://svg.startpagina.nl