Today in Mashable, they ran a short story on the drop in ad spending on social networking sites – true the drop is not huge- $1.6 billion down to $1.4 billion – and that actually does ad up when you are uh, say MySpace -when that small number actually translates into 11.2% of ad revenue or $755 million. Reality bubbles really bite don’t they? I mean, who do we think we are constantly creating new companies and hyping them all over the place without even batting an eye about where the money will come from (other than a VC or an M&A) Silly old us.
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